What is a search engine? 

A search engine is a site where you look for information, by inputting key phrases. (Google, Yahoo, Bing) (or even "queries").

The search engine's results are based on a database comprising connections to internet pages that are hierarchically organised according to their unique algorithms by each search engine.

The labour of robots automatically crawling the web supplies these databases.

These robots will locate fresh pages, which have not already been updated and are not in search engine databases. You may then find these pages by inputting keywords through internet users.

Make a site appear in a search engine

We call this the indexing step. If you locate your website or brand name by type in its URL, your website will be indexed.

We shall examine how to index your site on the major search engines in a specific area.

What is Search Engine Optimization?

Have you built a website to showcase your hobby or company, to set up an online store or a vacation rental site? Even if a site's primary purpose is not to attract a huge number of Internet users, it must nonetheless be noticed (the goal of a site is to reach an increasingly large audience to achieve sales , to transmit information or to obtain new customers).

The goal of Search Engine Optimization or SEO is to apply techniques that will raise a website's ranking in search engines.

This "roughly stripped" term necessitates some clarification: this is what we will see throughout this tutorial.

Gain positions in search engines

This is the so-called phase of SEO improvement. You need to do everything you need to achieve positions in a search engine over the life of your site. How can attractive search engine material be offered and what should be avoided?

In much of this guide we will view this together. Optimization (like indexing) is not only a step but also a strategy that is required throughout your website life.